One of the few design events that invites a very select crowd through its exclusive doors, Design Mission Italia is a key date in the diary for Middle East buyers, held from June 8-10 in Barceló Milan, in the vibrant business district of the Italian capital. More discreet than the city’s flamboyant Salone del Mobile, Design Mission Italia 2016 invites key procurement agents from India, Africa and the Middle East (IMEA) to purvey a handpicked selection of ‘Made in Italy’ suppliers. The show is dedicated to giving businessmen a need-to-know competitive advantage, with invaluable networking opportunities, plus insightful factory visits.
DesignFix is a proud media partner of Design Mission Italia 2016, which aims “to bring Italian design to the world”, echoing the sentiment of many of the country’s businesses who depend on a healthy export trade. The Italian trade commission reports that the Italian FF&E sector has experienced considerable export growth across the globe this year, with many companies exporting 70+% of their products. In particular, Italy has nurtured vital trade links to the Middle East, Africa and India, catering to demand from real estate, hospitality and luxury sectors looking for 100% made in Italy products. With six days to go until this year’s Design Mission Italia, we’re looking forward to making important connections with leading suppliers from Italy, and bringing the buzz back to the Middle East.
Future Design Mission events will occur closer to home in Saudi Arabia and the UAE later this year – we’ll keep you posted!