Design Mission Italia

Damac Properties, Dubai property developer, Aykon city, IDE consulting services, Design Mission Italia, design event, furniture fair, trade show, Made in Italy, Italian design show, Italian design, Italian manufacturers, Middle East buyers
Aykon City developer Damac Properties was a key buyer at Design Mission Italia

With prestigious buyers such as Studio HBA, Perkins & Will, Damac, Nakheel and Meydan, and big names in manufacturing like Atlas Concorde, Kartell, Rubelli and Zucchetti, Milan’s latest industry event, Design Mission Italia, connected the finest brands from the IMEA region with leading Italian suppliers across the home decor and design sectors. It’s aim to “bring Italian design to the world” was certainly achieved, with the unique three-day B2B networking and trade show bringing together 1,600 buyers and 780 suppliers, and generating 13,498 face-to-face meetings.

Kartell, IDE consulting services, Design Mission Italia, design event, furniture fair, trade show, Made in Italy, Italian design show, Italian design, Italian manufacturers, Middle East buyers
Kartell led the charge of prestigious Italian brands

Organised by IDE Consulting Services, the 2016 edition of Design Mission Italia boosted partnerships between Italian brands and leading designers, developers and real estate businesses from the Middle East, Africa and India. Innovative products from sectors like lighting, furniture, window treatments, floor coverings, marble, stone and home accessories were showcased, initiating insightful factory tours from the suppliers based in the Italian capital, lasting relationships and lucrative contracts.

Rubelli, Italian textiles, Rubelli cushion, IDE consulting services, Design Mission Italia, design event, furniture fair, trade show, Made in Italy, Italian design show, Italian design, Italian manufacturers, Middle East buyers
Rubelli was an important supplier at the show. Image courtesy of Treasure Seeka

During his opening speech, Ravi Kumar Chandran, director of IDE Consulting Services, said: “Design Mission Italia provides a unique result-oriented platform that facilitates crucial face-to-face meetings, strategic networking activities and effective information exchange for key stakeholders of the real estate industry, including project owners, developers, architects and interior designers, connecting them to the Italian suppliers directly.”

The IMEA region was targeted to uphold relations and boost Italy’s export trade, which has firm connections with business in these countries. India’s real estate sector is booming, worth an estimated US $190 billion; the infrastructure spending of Africa will exceed by US $180 billion by 2025 at a CAGR of 10%; in the Middle East, construction projects worth US $77 billion are needed to cater to the Expo 2020 in Dubai and the FIFA World Cup 2022 in Qatar. Italian suppliers have developed key export links with these regions, and now is a crucial time to maintain the relationships with the decision makers involved in over 200 residential, commercial and hospitality projects across the IMEA.

IDE consulting services, Design Mission Italia, design event, furniture fair, trade show, Made in Italy, Italian design show, Italian design, Italian manufacturers, Middle East buyers
Dubai’s upcoming Hard Rock Hotel project from Studio HBA. Image courtesy of Index

Justin Wells, director of Studio HBA based in Tecom, Dubai, hosted a talk on Italian design influences in the Middle East, and showcased an exciting project the interior design practice is working on, the Hard Rock Hotel in Dubai Marina. Commenting on Design Mission Italia, he said: “What I have found unique about the event is the artisan approach of the suppliers. History, care, passion and genuine love for the product is evident. This sentiment is infectious and will most certainly result in creative collaborations between our company and the suppliers for our future projects.”

Keep in touch with DesignFix to hear more about future Design Mission events in Saudi Arabia and the UAE later this year.

 

Advertisements
Design Fix Editorial Team

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s