Day 7: Top branding tips from Mosaique’s Lama Qaddumi-Shahin

In the last of our week-long series, Lama reveals her top five tips for building a successful brand…

  1. Be consistent
  2. Ensure quality
  3. Deliver value
  4. Always be authentic and true to yourself and the brand
  5. Deliver exceptional customer service

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Since she opened Mosaique in April 2014 in Abu Dhabi’s Nation Towers, Lama has carved a niche for herself and for the boutique in the regional market, offering the well-travelled and discerning customer an eclectic array of unique, collectible pieces for the home.  Those ‘conversation starter’ pieces, as she calls them. In our week-long series of quick-fire questions with Lama, she provides insightful advice for fellow retail entrepreneurs, drawing upon her experience launching Mosaique, choosing her first product line, and maintaining a brand in the UAE. Read the full interview on DesignFix. 

Design Fix Editorial Team

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