Audi is more than just an acclaimed car manufacturer. Renowned for innovative research that celebrates progressive ideas and technology, this year Audi is bringing its thrust for modernisation and revolution to the Middle East, launching the region’s first Audi Innovation Award. In partnership with Dubai Design Week and Design Days Dubai, the award will act as motivator for the region’s design and technology industry, and recognize up-and-coming designers as well as the emerging innovations that will change the future of design.
This year’s theme Alternative, invites designers from the GCC and Levant regions to create concepts that reinvigorate existing solutions with new uses and functions, applicable within sectors such as healthcare, mobility, urban public spaces, lifestyle and education.
Entries will be judged on the ability to demonstrate a ‘significant positive change’ around the theme. The winner will be announced at Design Days Dubai 2017 in March,and will be awarded with $2,500 to present their design, a trip to the Audi factory in Germany, mentoring and $25,000 towards consultancy, IP registration, and business development.
The competition is open for only four more days, until 17 January. To enter or for more information, visit www.audiinnovationaward.com or email firstname.lastname@example.org.