Design

Day 7: Top branding tips from Mosaique’s Lama Qaddumi-Shahin

In the last of our week-long series, Lama reveals her top five tips for building a successful brand… Be consistent Ensure quality Deliver value Always be authentic and true to yourself and the brand Deliver exceptional customer service Since she opened Mosaique in April 2014 in Abu Dhabi’s Nation Towers, Lama has carved a niche […]

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Design

Day 6: Maintaining a brand with Mosaique’s Lama Qaddumi-Shahin

  What are the challenges you now face, maintaining the brand and its reputation?  Our customers place a great deal of trust in us, and we take that very seriously. Maintaining that level of quality and ensuring our customers are on the receiving end of premium products that work well aesthetically and functionally can serve […]

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Design

Day 5 in our week-long series with Mosaique’s Lama Qaddumi-Shahin

In the fifth installment of our exclusive series of business advice from Lama, she reveals how she chose Mosaique’s first range of products, and if she had to learn from mistakes along the way…     All items from Mosaique, Nation Towers, Corniche Road, Abu Dhabi Due to my professional training in interior design, I […]

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Design

Day 4: A week with Mosaique’s Lama Qaddumi-Shahin

  Today Lama answers an important question from one of readers: “How did you plan to compete with the big retail chains in the malls?” – Jemma White, from Dubai. We never started out to compete with the big retail chains; I saw a growing demand in the market for unusual, eclectic pieces and I […]

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Design

Day 3: A week with Mosaique’s Lama Qaddumi-Shahin

Today Lama highlights key qualities vital for entrepreneurs launching a business this year…   Hard work and persistence are key in any endeavor you start out to do. However, in 2016, with the increased awareness and competition in the market, it is important to ascertain your key strengths and capitalise on those as you set yourself apart […]

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Design

Day 2: A week with Mosaique’s Lama Qaddumi-Shahin

In the second installment of our exclusive series with the Mosaique founder, she reveals the all-important first steps to take when launching a business… The first step to launching a successful venture is to have a vision for why you are doing what you’re doing, and how you’d like it to be in ten years, […]

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Design, Home Decor

Day 1: A week with Mosaique’s Lama Qaddumi-Shahin

Mosaique has become one of Abu Dhabi’s best boutiques for carefully curated home accessories and gifts. Every day this week interior designer and founder Lama Qaddumi-Shahin gives other retail entrepreneurs advice on starting up a business and building a brand, drawing upon her own insights, experiences and business model. In the first of the series, […]

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